Kaztour — a tour selling service

Kaztour is one of the oldest travel agencies in Kazakhstan. To help the company enter the digital travel market, the design of a new web service was created at the Rocket Firm.

Despite the fact that in this project our task was only design, the volume of work turned out to be truly large. Within the project, we designed ~70 unique screens of the service and 35 additional states.

Done wisely

First we conducted research of the travel market: we studied the interests and behavior of buyers of travel services offline and online, then built a customer journey map and user flow, and only after that started designing prototypes.

Mobile first

More than 80% of visits to travel websites happen from mobile devices, so the first prototypes of the new service were adaptive screens.

On the main screen and hub pages, the emphasis is placed on showcasing travel products. The overall visual mood and the creation of a travel atmosphere are achieved through the use of photos of places pleasant to a tourist.

Tour selection

The search screen for travel packages is designed with great attention. The functionality makes it possible to select a tour both quickly, “with broad strokes”, using ready-made filters by type of holiday, and more finely, adjusting each parameter manually.

The information hierarchy of the page is built so that important information is noticeable immediately, but does not compete with other elements on the page.

The tour page is supplied with all the necessary information about the hotel’s facilities, options and prices. All blocks, text and functionality are presented calmly and do not fight each other for the attention of the site visitor.

Tour and hotel cards:

Order cards in the client’s personal account. Here orders await payment and also show their current status.

UI kit and design system: