Merchant account for a B2B platform

Redesigned the outdated seller dashboard from the ground up — streamlined onboarding, introduced a design system, and rebuilt key flows. Order processing became 2x faster, and adding a product now takes 32 seconds instead of 1:30.

What I did as a product designer:

• Ran UX research, hypothesis validation and interviews with active sellers.
• Reworked Orders: simplified navigation, separated statuses, added filters and export.
• Brought adding, linking and creating products into a single entry point.
• Adapted the dashboard for smartphones.
• Built a unified design system for the seller dashboard and other B2B tools.
• Designed self-service onboarding — from landing page to contract.

Interviewed 10 active sellers from different categories

All of them regularly used the seller dashboard to manage orders, products, and delivery. This helped identify key pain points and priorities for the redesign. Below — direct quotes from respondents:

Started with Orders — that’s where sellers go most often

The old table was criticized for clutter and confusion. I simplified the navigation, separated statuses, added filters, and made new orders the primary focus. The table became more compact and readable, and I added an export option.

Before After

A single entry point for adding, linking, and creating products

In the previous version, there were separate screens for import, creation, and linking, plus duplicate tables. I brought everything together into a single entry point and split flows by consistent user scenarios.

Adding Linking Creating

Mobile-first adaptation

The mobile version is optimized for on-the-go tasks — order handling, stock updates, and status changes.
Over 70% of sellers use it via phone, completing tasks in just 20 seconds.

Scalable design system and seller onboarding flow

I built a unified design system used across the seller’s dashboard and other B2B tools.

Alongside that, we designed a fully self-service onboarding experience — from landing page to contract in a few minutes, without support.